The third phase in Tata Motors’ strategy to electrify their vehicles has been disclosed with the unveiling of the Tata Avinya EV prototype. The gen-2 platform has been used for the ground-up new electric vehicle that was unveiled only weeks ago (a heavily modified version of the Internal Combustion Engine platform). In Sanskrit, the term Avinya, which implies invention, is the origin of the name.
The Tata Gen-3 EV platform serves as the foundation for the Avinya EV concept car’s electric drivetrain.
It is projected to be able to go at least 500 kilometers.
Our sources tell us that Tata has approved the development of an electric Harrier model (code: Eturna) and plans to unveil it in early 2025. This follows our exclusive story from yesterday that Tata will showcase a new concept based on the ‘Born Electric’ platform.
Because of its size and dimensions, the Tata Avinya seems to be a custom electric vehicle. With the Avinya EV design, Tata can extend the wheels out to the corners and maximize interior space by focusing on the batteries and electric motors.
The Avinya features a highly unique and simple appearance, with an unusually low front and rear overhangs that only assist emphasise the long wheelbase. Full-width LED light bar, compact headlights, and a well-designed front splitter are all present at the front end, which is also home to an illuminated solid grille piece and a stretched-out “T” emblem.
To provide the illusion of a floating roof, the car’s glass roof and blacked-out A-pillars create a strong shoulder line that spans the length of the vehicle and terminates at the car’s floating taillight. The sleek full-width tail-light, which extends beyond the sculpted bodywork, mirrors the appearance of the front lightbar.
The cabin has a very clean and minimalistic design on the inside. The dashboard boasts a small, well-integrated screen above the soundbar, as well as a redesigned steering wheel with an integrated screen for all other information and functions. There is no central infotainment screen. The wing-mounted rear vision cameras’ feeds are likewise shown on the extreme ends of the dash.
Both the back bench-type seats and the contemporary bucket seats in the front may be swiveled to provide enough legroom for up to five persons in total. Tata has also employed environmentally friendly materials throughout the cabin, and an aroma diffuser has been cleverly integrated into the center armrest to further enhance the distinctive ambiance.
Next-generation connectivity, advanced driver assistance systems (ADAS), improved performance, and economy are all part of Tata’s Pure EV GEN 3 Architecture. Additionally, the platform has been designed to meet worldwide requirements for waterproofing and dust protection. According to chairman N Chandrasekaran, the Tata Group would continue to produce batteries in India regardless of the outcome of the PLI. The Avinya’s battery will be able to charge in less than 30 minutes, adding a minimum 500km range.
The Avinya idea is still in its infancy, but by the year 2025, Tata plans to bring a production-spec model to the United States. Tata CEO Chandrasekaran further indicated that the company plans to benchmark the finest EVs in the world in order to make the vehicle a worldwide product. The price of tata avinya is expected to be around 25-30 lakhs.